A studio, not a fund.
We don’t write checks. We bring operators, playbooks, and a shared platform, and we build the company with you. Here’s how an idea becomes a Syndicate company.
Every company starts with an idea, either from inside the studio or from someone who brings it to us. We look for gaps in marketing, commerce, and creator media where our playbooks give us an unfair advantage.
- Opportunity and market mapping
- Fit with the Syndicate portfolio
- Operator and team needs
Before building a whole company, we prove that people want it. We use the audiences, channels, and data we already have to test fast with real customers.
- Lean tests across our channels
- Real customer and revenue signals
- Go / no-go decision
We stand the company up on the Syndicate platform with an operator in charge. Marketing, talent, tooling, and playbooks are ready from day one, so the team can focus on customers.
- Brand and launch by Syndicate Marketing
- Shared talent and tooling
- Studio playbooks and weekly cadence
Once it’s working, we pour fuel on it. The company connects to the rest of the portfolio, shares what it learns, and grows into its own engine. Then we start the next one.
- Cross-portfolio growth and referrals
- Shared data and learnings
- A path to independence
The Syndicate Stack.
Four layers in one system. Portfolio companies focus on customers, and the stack handles everything underneath.
- Launch in weeks, not quarters. New companies get the full stack on day one.
- Shared signal. What one company learns, every company uses.
- Lean by design. Overhead is shared, so effort goes into growth.
Brands & customers
The people our companies serve
Portfolio companies
Creator Ops Media · Syndicate Marketing · next
Shared services
Talent, tooling, data, finance & ops
Studio core
Syndicate Holdings Group: ideas, playbooks, leadership
Straight answers.
Do you invest in startups?
No. Syndicate is an independent holding studio, not a fund, and we don’t offer capital. We incubate startups from ideas and build them with our own operators, playbooks, and shared platform.
Can I bring you an idea?
Yes. If you have an idea in marketing, commerce, or creator media, tell us about it. We look at every one we’re sent and follow up when there’s a fit with the studio.
What kinds of companies do you build?
Businesses where our edge matters most: marketing, social, TikTok Shop and social commerce, and creator-driven brands. Creator Ops Media and Syndicate Marketing are the first two.
Can my brand work with your portfolio companies?
Yes. Creator Ops Media offers 1:1 TikTok Shop consultations with Grady Davis at $150 per hour, and Syndicate Marketing handles social media and business marketing. You can work with one or both.
How do partnerships with founders work?
Every one is different, and it depends on the idea, the role, and what each side brings. The best place to start is a conversation.
Where are you based?
Spartanburg, South Carolina, in the Upstate along the I-85 corridor between Charlotte and Atlanta. We work with people and brands everywhere.
Have an idea worth building?
Tell us what you’re thinking. If it fits the studio, we’ll build it together.