Home/Our story/Grady Davis

Grady Davis.
Marketing & creator commerce.

Founder of Syndicate Holdings Group. I build the marketing and the sales engine behind brands on social, from TikTok Shop launches and creator programs to the content and campaigns that keep demand coming. More than $10M in TikTok Shop GMV, and seven years of leading teams before that.

TikTok Shop
$10M+
GMV driven for brands like Intake Breathing and Rap Snacks
With TikTok
2024–25
Worked with TikTok and ByteDance, leading classes for incubated agencies
Founded
2019
Syndicate Holdings Group, now home to two brands
Leadership
50
People on the largest team I’ve led
Experience

Marketing & commerce.

Since 2019 I’ve built and run Syndicate’s brands myself: the TikTok Shop work at Creator Ops Media and the social and business marketing at Syndicate Marketing.

2019 — PresentSpartanburg, SC · Remote

Founder & Managing Principal

Syndicate Holdings Group LLC
  • Founded the holding company behind Creator Ops Media and Syndicate Marketing. I lead strategy, client relationships and brand standards across both.
  • Built a remote-first company with shared playbooks for commerce, content and marketing, so every brand works from the same standards.
  • Help founders and local businesses bring ideas to life, from positioning and launch plans to their first sales.
FounderConsulting-only since late 2026

Founder & Lead TikTok Shop Strategist

Creator Ops Media · TikTok Shop agency, now a consultancy
  • Drove more than $10M in TikTok Shop GMV for brands including Intake Breathing and Rap Snacks.
  • Ran the whole TikTok Shop engine for clients: shop setup, affiliate and creator programs, live shopping, and short-form content made to convert.
  • 2024–2025: worked closely with TikTok and ByteDance to help smaller, incubated agencies succeed. I led classes and coached their teams through launches and creator programs.
  • Among the first to test new TikTok Shop features before wider release, and brought what we learned back into client playbooks.
  • Late 2026: moved Creator Ops Media to a consulting model, with 1:1 TikTok Shop strategy sessions at $150/hr.
FounderSocial & business marketing

Founder

Syndicate Marketing · Marketing group
  • Built the group responsible for all social media and business marketing across Syndicate’s brands and clients.
  • Plan and run content calendars, brand presence and audience growth on social platforms.
  • Pair demand generation with Creator Ops Media’s commerce work, so the audiences we build turn into sales.
Before & alongside Syndicate

Operations & leadership.

Seven years of running stores, teams and partner accounts. It’s where I learned how products actually sell, and it’s why my marketing is measured in sales.

From Feb 2023

General Manager

7-Eleven · Spartanburg, SC

Ran a store end to end: the team, inventory, sales and the customer experience.

Mar 2022 — Feb 2023

Manager, Dealer Relations

American Credit Acceptance · Spartanburg, SC

Grew the dealer partner network 10% in 12 months. Ran KPI-driven business reviews with partners, trained their teams and streamlined onboarding.

Feb 2021 — Mar 2022

Security Supervisor

Securitas Security Services · Spartanburg, SC

Led a team of 50 at a busy distribution warehouse, and built the training program for new officers.

Jul 2018 — Feb 2021

PM Assistant Manager

Circle K

Supervised 25 at a high-volume store. Helped plan sales strategies and promotions, and used POS data to track what was working.

Jul 2016 — Mar 2018

Shift Lead

Dollar General · Gaffney, SC

Led a team of 9. Handled visual merchandising, in-store promotions and stock.

Education

Bachelor of Business Administration

Limestone University · Gaffney, SC

Business administration, alongside a full-time career in operations.

Skills

What I bring.

Strategy and hands-on execution, from the creative to the numbers.

Commerce & creators

  • TikTok Shop strategy
  • Shop setup & launch
  • Affiliate & creator programs
  • Live shopping
  • GMV growth

Social & content

  • Social media management
  • Short-form video strategy
  • Content calendars
  • Brand building
  • Audience growth

Growth & partnerships

  • Business development
  • Partner management
  • KPI reporting & business reviews
  • Client consulting
  • Teaching & workshops

Leadership & operations

  • Team leadership
  • Training & onboarding
  • Merchandising & promotions
  • Cost control
  • CRM & sales data

$150/HR Want an hour on your TikTok Shop?

One-on-one sessions cover shop setup, creators and affiliates, live shopping and content. Or reach me about marketing through Syndicate Marketing.

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NEXT — OUR STORY
How Syndicate started